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WEICHAI POWER CO. LTD. (000338)Market Leadership Strategy
On 16 Jul 2008, Weichai Power Co., Ltd., China's largest heavy duty engine manufacturer, together with Canada Westport Innovations Co., Ltd., and Hong Kong Peterson (CNG) Equipment Limited Co., Ltd., established a new joint venture, Weichai Westport Inc. (WWI), aiming to boost its market share and gradually take the lead in the global engine market. Ideally, the new joint venture will become the largest company in its industry within a period of between three and five years. While facing risks and industry competition, WWI is considered to be Weichai Power's first step in its technological preparation for the market for the next five to ten years. As the natural gas engine market is still in its preliminary stage, it is too early to tell how the joint venture will fare. However, it is good news for Weichai Power, which has always sought new products to meet the needs of the market.
CN01/EJ/DM/BT/KM
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Copyright NewsnChina 2010 |